Pride Rock Partners proudly represented Sri Lanka at the World Aroma Ingredients Congress & Expo (WAICE) 2026, held from 16th to 18th March and organized by the Essential Oil Association of India. Notably, we were the only Sri Lankan company invited to deliver a technical session.
Our session highlighted Sri Lanka’s essential oil industry, focusing on market trends, export and import dynamics, and the country’s growing role in the global fragrance and flavour sector. We also showcased the premium quality of Ceylon Cinnamon-based products and the importance of traceability and ISO-compliant standards in international trade .
In addition, the session covered ongoing research and development activities within Sri Lanka’s essential oil sector, emphasizing innovation and future growth opportunities.
We extend our sincere appreciation to the Cinnamon Development Department and the Department of Export Agriculture for providing valuable insights that supported our presentation.
WAICE 2026 provided an excellent platform to position Sri Lanka as a reliable, high-quality supplier in the global essential oil market, and Pride Rock Partners remains committed to driving innovation, sustainability, and international partnerships.
